
Is your software team struggling to achieve its full potential?
Inconsistent delivery, quality issues, inefficient processes, and technical debt might be holding you back from excellence.
Transform your IT leadership and team performance with proven coaching methods
I’m Santiago Matalonga,
The Software Coach.
I am committed to empowering teams to unlock their productivity.

Why do my methods work?
I provide tailored solutions that help teams like yours overcome common challenges:
- Rigid processes that feel bureaucratic rather than supportive
- Unpredictable delivery cycles that frustrate stakeholders
- Persistent quality issues that drain resources
- Technical practices that don’t scale with your growth
What are the expected outcomes?
- More predictable delivery timeframes
- Higher quality software with fewer defects
- Increased team confidence and satisfaction
- Improved stakeholder trust and communication
- Technical practices that support sustainable growth

Download your free Guide to better retrospectives
In this free guidebook, I share battle-tested templates and frameworks that transform retrospectives from discussion forums into engines of meaningful change. You’ll discover practical approaches to documenting insights, prioritizing actions, and tracking implementation that I’ve refined across multiple Agile teams.
Whether you’re struggling with recurring issues or your productivity has stagnated, these actionable techniques will revitalise your continuous improvement efforts without adding process overhead.
Why do leaders trust me?
With over 20 years in software development spanning hands-on coding, architecture, and management, I bring practical knowledge to every engagement. My research background (70+ peer-reviewed publications) ensures my recommendations are grounded in proven methods..
How can we work together?
Each team’s road to improvement and high performance is unique. I offer three flexible ways to collaborate based on your specific needs:
- Personalised coaching and consultancy – Strategic mentoring of IT leaders facing specific challenges.
- Teams coaching – Hands-on facilitation to implement agile practices that actually work.
- Specialised training – Targeted skills development for sustainable improvement.
Are you ready to engineer a better software team? Let’s talk about how a personalised coaching engagement can help your team deliver software consistently.
I am glad you are still here and willing to know more!
Check out the latest articles in the Software Coach Blog
The Crisis Management Addiction: Why Your Team Prefers Chaos to Planning
Why teams prefer crisis work to planning, the neurochemistry of firefighting, and how to break the addiction through disciplined leverage points.
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Anticipating the Security Wake-Up Call: Lessons the history
Why we’re heading for another security crisis. And why the way out is not sexy enough to merit decision makers to adopt improvement practices.
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Improvement is Invisible even when It Prevents a Crisis
Why improvement loses to tools, the ROI impossibility in software, and systemic People-Process-Tools thinking that creates invisible but lasting advantage.
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Your Date or Mine? Negotiating Reality in the Age of 'Move Fast'
Why AI tools won’t fix impossible deadlines. Building accountability, evidence-based pushback, and sustainable planning that creates trust through consistent delivery.
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