
Is your software team struggling to achieve its full potential?
Inconsistent delivery, quality issues, inefficient processes, and technical debt might be holding you back from excellence.
Transform your IT leadership and team performance with proven coaching methods
I’m Santiago Matalonga,
The Software Coach.
I am committed to empowering teams to unlock their productivity.

Why do my methods work?
I provide tailored solutions that help teams like yours overcome common challenges:
- Rigid processes that feel bureaucratic rather than supportive
- Unpredictable delivery cycles that frustrate stakeholders
- Persistent quality issues that drain resources
- Technical practices that don’t scale with your growth
What are the expected outcomes?
- More predictable delivery timeframes
- Higher quality software with fewer defects
- Increased team confidence and satisfaction
- Improved stakeholder trust and communication
- Technical practices that support sustainable growth

Download your free Guide to better retrospectives
In this free guidebook, I share battle-tested templates and frameworks that transform retrospectives from discussion forums into engines of meaningful change. You’ll discover practical approaches to documenting insights, prioritizing actions, and tracking implementation that I’ve refined across multiple Agile teams.
Whether you’re struggling with recurring issues or your productivity has stagnated, these actionable techniques will revitalise your continuous improvement efforts without adding process overhead.
Why do leaders trust me?
With over 20 years in software development spanning hands-on coding, architecture, and management, I bring practical knowledge to every engagement. My research background (70+ peer-reviewed publications) ensures my recommendations are grounded in proven methods..
How can we work together?
Each team’s road to improvement and high performance is unique. I offer three flexible ways to collaborate based on your specific needs:
- Personalised coaching and consultancy – Strategic mentoring of IT leaders facing specific challenges.
- Teams coaching – Hands-on facilitation to implement agile practices that actually work.
- Specialised training – Targeted skills development for sustainable improvement.
Are you ready to engineer a better software team? Let’s talk about how a personalised coaching engagement can help your team deliver software consistently.
I am glad you are still here and willing to know more!
Check out the latest articles in the Software Coach Blog

When Your Sprint Falls Behind: The Shortest Processing Time Strategy That Agile Teams Wish They'd Known Earlier
Manufacturing’s Shortest Processing Time strategy adapted for failing sprints: prioritise quick wins within your sprint’s qualitative goal framework.
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The ROI of Better Software Productivity Measurement (Real Numbers From Real Companies)
When you measure the right things, you unlock incredible potential. Let me share some real numbers from companies I’ve coached, demonstrating the tangible return on investment from a smarter approach to software productivity measurement:
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Your Retrospectives Aren't Working Because You're Measuring the Wrong Things
“Same issues, different sprint.” Does that resonate with your team? Your retrospectives dutifully identify problems, action items are meticulously recorded, and then… nothing fundamentally changes. The real issue often isn’…
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Why Your Sprint Velocity Isn't Telling You What You Think It Is (And What to Measure Instead)
Once upon a time, there was a brilliant developer who got everything they thought they wanted – a promotion to CTO.
Every day, they would look at their dashboard showing im…
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